Great ideas deserve to grow.

The early years of a product's development will shape the rest of its life. We focus on the design, development, and strategic practices that set great ideas on track to become industry-shaping products.


Here's How:

  1. Early Product Strategy
  2. In-Market Development
  3. Pitch Formation

Early Product Strategy

Every product has a shape, with boundaries defined by market needs and existing solutions. Through research and experimentation, we help fill the gaps and define a path to success.

Learning from the experience of more than a decade of product growth, we work with our partner companies to understand the value at the core of their vision. Building a strategic roadmap that starts with an achievable goal and traces the many paths for the future.

Why Human?

Working from Experience

Having co-founded a technology company that's seen close to a decade of product growth, our founder works directly with each of our partner companies to define and execute on practical visions for the future.

Case in Point

Thinking Beyond the Card

As we were exploring technology to create digital business cards for one of our partners, we discovered a unique way predict high quality matches based on very small amounts of data. The technology later won them their first sale.

Let’s Talk.

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Methods of Production

Once again we need designers to take an interest in the materials and methods they’re designing for. It’s is the only way we’re going to uncover the value of technically limited products like natural language or predictive interfaces.

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In-Market Development

Successful products aren't defined in a scope of work and developed in a vacuum, they must be validated against the needs and expectations of users in the real world. That's why we launch early and often, closely monitoring the effect of every change we make.

We've curated a set of technologies that allow us to easily scale, test, adapt, and iterate quickly and effectively on web and mobile apps. The result is a product you can build a team around.

Why Human?

Creators vs Iterators

There are two stages to every product: the first is turns ideas into products, the second focuses on steady growth and maintenance. We believe they require entirely different teams and expertise and we focus solely on optimizing the first stage of growth.

Case in Point

Building from First Principles

As we took over development on an online store with very specific needs, we made the difficult decision of building the entire store on its own platform. A decision that's formed one of the most powerful and unique platforms for user-designed products we've seen.

Let’s Talk.

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The Most Efficient Path

When a startup is well funded, they take the shortest path to their vision. They get out ahead of the market to offer something new. What they build is disruptive. It’s different from what customers are asking for.

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Pitch Formation

When it comes to long term success, nothing is more important than securing the right first clients and investors. Combining our technical expertise with a deep understanding of our partners’ products and strategic objectives, we produce pitch materials that outline a genuinely achievable vision in a format that clients and investors will find truly compelling.

Our pitch materials have been used by a number of technology-driven startups to captivate investors and raise multi-million dollar rounds of funding.

Why Human?

Our 360° Perspective

Every detail in an early-stage business has to align. There are plenty of teams who will work with you on strategy, or development, or storytelling, but only a select few can help you understand the simple truth: in an early startup, these are all sides of the same coin.

Case in Point

From Founders to Funders

Impressed by one of our decks presented by a YC startup at demo day, one of Canada’s largest VCs hired us to design the materials for their Annual General Meeting.

Let’s Talk.

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Customer Culture

Startups should evaluate and seek early customers with the same care they apply to early employees. You want to find valuable allies that you can trust with your product.

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