If you have a hard time understanding design roles, here’s a shortcut: design is a spectrum from conceptual to practical.
If someone at work asks their manager “Why do we hold this weekly meeting?” or “Why does our product have this feature?” the response should never be “Why not?”
As designers, sometimes we forget about our audience. We set out to build things that are trendy or technically interesting instead of powerful and meaningful.
Once again we need designers to take an interest in the materials and methods they’re designing for. It’s is the only way we’re going to uncover the value of technically limited products like natural language or predictive interfaces.
A few weeks ago I saw the Berliner Philharmoniker. The show was so full that the only available seats were in a balcony behind the orchestra and facing the conductor.
When a startup has plenty of funding, they take the shortest path to their vision. They get out ahead of the market to offer something new. What they build is disruptive. It’s different from what customers are asking for.